This post was been updated on July 14, 2021, to ensure it is still relevant and accurate!
Who doesn’t like a picture from the past? The nostalgia factor alone is enough to bring people together for a moment during their busy days.
Throwback Thursday, or “TBT” is one of the most popular social media trends. Designated with a simple hashtag (#TBT), millions of users use every Thursday to post photos that are from weeks to decades ago. As a general rule of thumb, a photo should be at least a year old to get the full effect.
Businesses can also get in on the action and use this popular movement to bring a human element to their brand. While the best throwback photos contain people, there are different types of content that will work by simply taking a snapshot with your camera.
21 Things You Can Share On Your Social Media Channels for Throwback Thursday:
- Childhood photos of employees
- Baby photos
- Family photos
- First client/customer
- First headshots
- First office
- Office blueprints
- First logo draft
- Old website
- First official business cards
- Cover of your original business plan
- Previous year’s holiday card
- Previous year’s company retreat
- First dollar(s) made
- Old office phone, computer, fax machine, copier, etc.
- First business trip
- An event you hosted
- The time you met someone famous
- The first official employee you hired
- First press mention
Sharing for #TBT
Many of these different content ideas can be utilized over and over again. For example, you can share the different variations of your business cards over the course of a month or two. Or you can share your annual company picnic photo from last year the same week the event is scheduled for this year.
When posting your throwback photo, don’t forget to use descriptive language and hashtag it (#TBT or #ThrowBackThursday) on channels like Twitter and Instagram. If you are sharing an old photo of a client, tag them in the photo as well for more engagement and reach.
Do you need to start marketing your company on social media, but aren’t sure how to get started? Or maybe you’ve been posting content, but can’t seem to get the results you want.
CLICK HERE to take a look at our 55-Point Digital Marketing Checklist!