Did you catch the season premiere of 13 Reasons Why recently? Don’t worry — we won’t post any spoilers. But in lieu of the premiere, we’re putting a bit of a twist to this blog. Drumroll please… 13 Reasons why Video is valuable to your marketing strategy!
1. Builds Trust
Video marketing is like a relationship; You have to gain your audience’s trust before getting them to convert. So, stop selling, and let the people come to you by providing them valuable information about your product or service.
2. Paints the Picture for Your Customers
Video provides the opportunity to explain things the same way you would in the store. It’s super easy to consume, and you can add your own creative twist to the content to make sure it stands out!
3. Is Easy to Digest
Simply said, people like video. Apart from the simple fact that videos are easier to digest than a ton of text, they also open a window for you to showcase the personality of your brand. So, save some trees, and stop with the pamphlets. Digitize your brand, and give it a voice!
4. Humanizes Your Brand
Video is a great way to humanize your brand. No one ever wants to feel like they’re watching a 3-minute ad. Create a persona that represents your brand, and get creative on how you use that persona to make your product or service engaging and relatable.
5. Shows Your Products in Action
A common drawback to having your business on the internet is that advertisements often become just a bunch of words on a screen. A video, on the other hand, allows potential customers to watch it in action, and it helps them visualize themselves using your product or service.
6. Is Constantly Emerging
From 360-degree-video, live streaming, virtual reality, augmented reality, and of course Instagram Stories (cue dramatic superzoom), these innovations have and will continue to introduce new opportunities for businesses to capture their audience’s attention creatively.
7. Drives Organic Traffic
Virality is not a strategy, but it’s definitely an end goal. If you make your video enticing enough, viewers may share your video to reach masses of new viewers who can potentially view it and learn about your company, product or business. With enough shares, your content might just become video marketing #goals.
8. Gets Straight to the Point
We live in a world of instant gratification. Studies have shown that the human attention span has fallen below 8 seconds. It’s no wonder video has taken over. Video can capture a viewer’s attention within those 8 seconds. So if you want views, and your viewers want video, give them video.
9. Is Smartphone Friendly
Smartphone users are constantly on the go. They want information ASAP and may very well be waiting in line to checkout, holding on to a product of yours, and searching the web for reviews before proceeding with their purchase. The wait time at checkout is essentially the time you have to convert your potential buyer into a customer, and video is the way to get straight to the point.
10. Is Easy to Distribute
Why share your own video content to just one platform, when you can share it on multiple, and reach more viewers? From Instagram to YouTube to Facebook, to every social media platform you can possibly think of, they all (or will soon) include the ability to upload video. Take advantage of it!
11. Appeals to Influencers (and their audiences)
Influencers have turned to video to make their voice heard. They are using video to offer social proof for your brand. Do your research in identifying which influencers are relevant to your brand, and tell your story through the power of their influence.
12. Budget is Under YOUR Control
Thanks to technology, you can go as basic as using your smartphone to capture video content, to spending thousands for a full out production team. But the amount you spend doesn’t necessarily reflect how well a video performs. So before you drop a ton of cash, really think about what you’re trying to convey with your video and which method would work best for you and your business.
13. Has a Strong Conversion Rate
At the end of the day, the goal is to get people to convert. Case studies are posted all over the internet to prove high conversion rates with video. Recent research shows that 71% of marketers say video conversion rates outperform other marketing content. Need we say more?