The Power of Video | KWSM Mentorship Program
When I first started at KWSM, I was inspired by the passion that all my colleagues had for the industry. I thought it was remarkable that KWSM helps tell the stories that our clients want to share, but don’t know how to convey. A story can be conveyed in many ways, but video is one […]
Changing Your Social Media Strategy During COVID-19
We’ve all read the memes, “March 2020 was quite a decade,” or “Is today March 40th?” True, they add a bit of comic relief to a stressful situation, but it’s important to think about the source they’re coming from. The coronavirus has changed our world virtually overnight. That includes the way we relate to others, […]
How to Show Off Your Business Through Video Content
At KWSM, we believe that video is a vital tool in sharing our clients’ stories. Every business has a story to tell and at KWSM, we thrive on helping them uncover and communicate the messages that matter. The Importance of Video Content Video provides insight into why you are the best at what you do. […]
Digital Marketing Helps Atlanta Businesses Adapt to State-Wide Shutdown
The COVID-19 pandemic has brought hardship to many Atlanta businesses. In an effort to stop the spread of the virus, Georgia passed a Shelter in Place order that went into effect on April 3, 2020. This legislation requires all non-essential businesses to close their doors and places new restrictions and regulations on those who are […]
Incorporate Live Video In Your Social Media Strategy
While most businesses are ordered to practice social distancing and work from home, now is the time to invest in your online marketing efforts. One way you can add value to your digital marketing is through live streaming. Video has undoubtedly become one of the most valued assets online, and a large portion of that […]
KWSM Mentorship: Working Together for a Bigger Purpose
At KWSM, our clients’ needs always come first and we want to make sure they know upfront what we think they need to succeed. This transparency is an important value our agency stands behind and was the genesis behind a recent project for the KWSM Mentorship Program. For this mentorship project, I was paired […]
Keeping Your Business Afloat During the Uncertainty of Coronavirus
As a marketing agency, we see first hand with our clients how a pandemic like COVID-19 can turn businesses in all industries upside down. In these uncertain times, it’s crucial to understand the best practices for keeping your business strong and healthy. Here are 3 tips to help your business get through the coronavirus […]
Instagram Tests Desktop DMs, Facebook Sends Login Notifications, and LinkedIn Adds New Features
Two weeks into the new year and changes are flowing from popular social channels. In the news this week, Instagram rolls out testing for direct messaging for desktop, Facebook will begin sending notifications when you log into third-party apps with your Facebook account, and LinkedIn adds three new features for building better relationships with your […]
KWSM Vegas Moves to the Arts District Downtown
There’s a lot to be excited about in the city of Las Vegas. A new football team (Go Raiders!), an up-and-coming arts district with murals and designs on display for everyone to enjoy, and the new KWSM office located just around the corner. We welcomed the start of 2020 with some significant changes in […]
When Should My Business Send a Press Release?
Is your organization considering entering the world of public relations? If you’re trying to reach an audience outside your usual sphere of influence, or simply trying to spread company news quickly, a press release may be the answer you’re looking for. Press releases make up a significant portion of PR and help disperse specific information […]
