Should My Atlanta Business Continue Marketing During COVID-19?

The COVID-19 pandemic has brought many unforeseen changes to businesses all over the country, especially those in cities like Atlanta that have mandated Shelter in Place orders. With every person in the city and throughout the state of Georgia instructed to stay at home, businesses that were booming less than a month ago are having […]

San Diego: How Is Your Business Marketing Online During COVID-19?

As the world has come to an abrupt halt because of coronavirus, many businesses are struggling to decide what their next step is.  Social distancing and working from home have become the new normal. Therefore, now is the time for businesses to change up their digital marketing strategy.    San Diego is one of the […]

Digital Marketing Helps Atlanta Businesses Adapt to State-Wide Shutdown

The COVID-19 pandemic has brought hardship to many Atlanta businesses. In an effort to stop the spread of the virus, Georgia passed a Shelter in Place order that went into effect on April 3, 2020. This legislation requires all non-essential businesses to close their doors and places new restrictions and regulations on those who are […]

KWSM Mentorship: Working Together for a Bigger Purpose

At KWSM, our clients’ needs always come first and we want to make sure they know upfront what we think they need to succeed. This transparency is an important value our agency stands behind and was the genesis behind a recent project for the KWSM Mentorship Program.    For this mentorship project, I was paired […]

Keeping Your Business Afloat During the Uncertainty of Coronavirus

As a marketing agency, we see first hand with our clients how a pandemic like COVID-19 can turn businesses in all industries upside down. In these uncertain times, it’s crucial to understand the best practices for keeping your business strong and healthy.   Here are 3 tips to help your business get through the coronavirus […]

How To Make Your Facebook Stories Stand Out

How To Make Your Facebook Stories Stand Out, woman taking photo

Facebook Stories are rapidly growing in popularity as businesses are discovering an authentic way to connect with their audiences. Fans are using brand stories to learn about products, openly communicate with their favorite brands, and make online purchases. With 72% of businesses posting at least once a week, how do you get your fans to […]

KWSM Mentorship Program | Learning the Ropes in PR

What makes an agency great? Is it the quality of work produced? Or, maybe the size of the clients? Perhaps it all depends on how trendy the office space is…   While all of these factors can play a huge role in a company’s attractiveness, to me, what makes an agency great is how well […]

Social Media Content Ideas For March 2020

Posting consistently on social media can require a lot of thought and creativity. When it seems like your fresh out of content ideas, it can help to do some research on what is relevant. Maybe there’s a current event in the news that is trending online that you can tie to your brand. One easy […]

Press Release Distribution: 5 Components of a Killer PR Pitch

A superhero sitting at a table typing out a powerful public relations pitch

There are often two approaches in PR, leveraging your connections and storytelling. While there’s still something to be said about being well-connected – see LinkedIn – relying on friends, old colleagues, and contacts who owe you favors can leave you without a lifeline in a time of need. When you need to get coverage tomorrow, […]

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