Facebook Makes Tweaks to the Timeline!
Social media has many caveats. With frequent updates and resurfacing content, social media changes rapidly. Be sure to keep up on the most pressing and intriguing issues to help you master the art of social media. Using social media is one thing but using it well is the key to online success. Stay updated and […]
Quick Anatomy of a Good Pin
If you’re looking to use Pinterest as a vehicle to drive traffic back to your website, then great! Pinterest has climbed the ranks of top social media sites in the past year, and it’s easy to see why. Its scrolling bulletin-board layout is intuitive and beautiful, and feeds into our need for digesting content quickly […]
Advertising on LinkedIn – Budgeting and Targeting
LinkedIn has become the largest professional network on the internet. With more than 175 million professionals, it touches ground in nearly 200 countries. It seems as though it’s the best place to put professional ads. This is very much the case, however creating the perfect ad takes a little know-how. The first step is to […]
How to Retweet Better
I know you’re thinking, “Really? Retweeting is a simple click– how could I really mess it up?” But before we get there, let’s start with the basics. What is a Retweet? A retweet (or RT) is someone else’s tweet that you share with your own followers. When you scroll through your feed and see a […]
Using Google Analyitcs to Track Results
Its tough to pin point the exact ROI of social media. When you make other investments, its generally clear upfront the kind of return you will see on your initial investment. Usually the number is as clear as an 8% ROI. With social media is not as cut and dry. Your ROI comes in many […]
YouTube Rolls Out New Design
Social media has many caveats. With frequent updates and resurfacing content, social media changes rapidly. Be sure to keep up on the most pressing and intriguing issues to help you master the art of social media. Using social media is one thing but using it well is the key to online success. Stay updated and […]
Someone's Always Listening
One of the biggest frustrations of social media is not getting enough fans and followers. We understand that these are not the most important metrics when measuring social media success, but unfortunately, not everyone gets that it’s not all about the fan numbers. We’re not trying to trivialize the fan number; while it’s important, it […]
Defining Your Social Media Goals
Whether your business has been on social media for years and has a presence on every site, or if you are just starting out, setting clear goals is paramount to your success. The absolute worst reason you should be on social media is because “everyone else is”, or “someone told me to be”. It’s true that […]
Holiday Social Media Campaigns
Many businesses begin to slow down for the holidays. Thanksgiving, Christmas and New Year’s all seem to be lumped together within a matter of weeks. As many employees take extended holiday vacations, businesses seem to begin a general slow down period during these weeks. Oftentimes you aren’t signing new clients, or you hear the most commonly used […]
Your Social Media Strategy: It’s All in the Details
So you’ve tackled your big social media plan, but did you forget about spreading the word about your social media presence? These little steps may seem trivial, but they can yield great results (kind of like how that little ring or bracelet can complete and perfect an outfit) for your social media strategy. Here are three […]
