The Importance of Creating Quality Content
When a customer (or potential customer) first sees your brand, it’s likely that their first interaction with you is through a piece of content that you’ve put out into the world. Whether this is a social media post, blog, video, or webinar, the goal remains the same – to catch someone’s eye and spark interest […]
3 Marketing Tips for Orange County Businesses Operating Outdoors
Orange County businesses that typically operate indoors have been forced to get creative. Many nail salons, gyms, restaurants, and more have transitioned to offering their services in temporary outdoor spaces due to recent state-mandates. If you live in Southern California, you may have driven by yoga classes at the park or people dining in parking […]
KWSM Atlanta Welcomes New Team Members!
KWSM has recently brought on four new members to our digital marketing team in Atlanta! We are incredibly fortunate to continue growing our team in the midst of COVID-19, and we look forward to serving more Atlanta businesses who are pivoting their marketing efforts amid the pandemic. In the last month, we have welcomed: […]
Messaging and Visuals Matter for Strong Branding: Here’s Why
During the COVID-19 pandemic, brick & mortar closures and minimal physical contact have become the norm, and it has made brand discovery online more popular than ever before. The sea of companies fighting for exposure on the internet is increasing, and developing a strong brand identity is essential in order to stand out from the […]
Digital Marketing Best Practices in a Changing World
In our society, things are changing constantly. With many businesses closing and reopening (and then closing again) due to COVID-19, the nationwide rise of the Black Lives Matter movement, the recent advertising boycott against Facebook, and so on, it has become abundantly clear that this is not the time for businesses to cling to whatever […]
How To Decide What Digital Platforms You Should Advertise On
As a small business, you may ask yourself, “Everyone seems to be advertising on Facebook, should I be doing it too?” In today’s day and age, many companies who are new to digital advertising see Facebook as the “default” social platform for ads. It’s true, Facebook is a powerhouse and has the potential to deliver […]
4 Mistakes That May Be Draining Your Facebook Ad Budget
If you’re running digital ads for your company, it is likely that you use Facebook and Instagram to do so. There are major opportunities for brand reach and conversion through these ad platforms, but if you do not have experience with proper ad development, you may be wasting valuable dollars on advertising that is not […]
Setting Goals In Google Analytics is Essential. Here’s Why.
By now, you’ve likely heard of Google Analytics. If you’re running a marketing program for your business, you’ve likely used it as well. This tool is extremely useful, but if you are not able to put in the time to learn it’s extensive capabilities, it can also be very confusing. No matter your skill level, […]
Agility: The Secret to Marketing Survival in a Fast-Changing World
The state of the world can shift in the blink of an eye, and this year has been a prime example. In such a fast-paced, digitally-focused world, it can be easy for your marketing efforts to fall behind the curve. The secret to marketing survival? Agility. In the past, big companies with long-standing marketing strategies […]
Strengthen Your Team | How the Enneagram Can Improve Collaboration at Work
Here at KWSM, we thrive on teamwork. Though we have multiple offices located around the country, we communicate with each other constantly throughout the day – brainstorming ideas, reviewing each other’s work, collaborating on tasks, and ensuring everyone is accomplishing their weekly goals, etc. As we serve clients in different cities, we operate as […]
