3 Design Tips for Increasing Landing Page Conversions

Landing pages can help you accomplish a variety of goals, from capturing leads to warming up potential customers and priming them for other marketing efforts further down the sales funnel. Regardless of its specific goal or call to action (CTAs), however, every landing page should do one thing extremely well: convince visitors to take one […]

Why People Leave Your Website Without Converting

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You’ve laid out the plan – you have a solid advertising strategy, consistently interesting social media content, and a loyal list of email followers – but when you send them to your landing page, you can’t seem to get them to convert. What are you doing wrong? While there’s no secret formula to a perfect […]

Your Brand Has a Story – Here’s How to Tell It

Everyone has a story to be told. This is true for businesses, as well as people. As tempting as it may be to use marketing and social media to push the products or services your business offers, this is a waste of time. People tune in to your channels to listen to what you have […]

Creating a Brand Style Guide for Your Business

Creating a Brand Style Guide for Your Business

From your website to your social media channels, your business collateral, product packaging, and more, the way that you define how your brand appears to your consumers should feel consistent and recognizable everywhere. The most effective way to do this is to establish a brand style guide. It’s a rulebook that helps you define and […]

Virtual Networking Opportunities for Atlanta Business Owners

Networking during COVID-19 looks totally different from the traditional ways business owners are used to. With no public speaking events or conferences to attend, many professionals in Atlanta are struggling to find new, digital methods of getting their message out and forming the relationships they need in order to bring in business.    Luckily, there […]

How to Find Your Brand Voice

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Have you ever thought about what you sound like to your customers? Establishing a brand voice may not be at the top of your to-do list as a growing business, but it is an important first step in building a successful marketing strategy. Get the Group Together Choosing a voice for your company is a […]

How KWSM’s CEO Learned to Lead

An effective leader’s impact continues to motivate and inspire those around them, even years into the future. Many companies today achieve greatness because of someone who influenced their leaders years before.   For the past 10 years, KWSM has been piloted by our fearless leader and President/CEO, Katie Wagner. While many of us on the […]

Atlanta Law Firms Use Webinars to Expand Their Reach as the Pandemic Continues

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It has officially been more than 5 months since Atlanta businesses started closing their doors and shifted to working from home in the wake of COVID-19. Now, even as businesses reopen and employees begin to make their way back into the office, it’s clear that many things simply cannot go back to the way they […]

How to Reach People on Facebook Who Are Interested In Your Business

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Connecting with new potential customers on social media is a great way to increase your brand awareness and get people familiar with your company, but did you know you can also use social platforms like Facebook to specifically target people who are already interested in your business? Move people further down the funnel by nurturing […]

Core Values at KWSM a digital marketing agency