What Questions Should You Be Asking On Social Media?

When it comes to asking questions, you’re bound to find someone, or something, with the answer! As a business, asking questions through your content is one of the best ways to get your audience engaged and start an open forum to receive feedback and get to know your followers. Mostly everyone on social media likes […]

Real Talk: How To Ensure Your Brand Has An Authentic Voice

Real Talk: How To Ensure Your Brand Has An Authentic Voice

Cut the chitchat; it’s time for some real talk! Social media is a valuable tool that many businesses have used to create a direct connection with their fans. But just like a game of telephone, it’s easy to get your intended message mixed up if your voice isn’t clear enough. The key to being able […]

The Right Fit: Which Social Media Channels Should Your Business Use?

Choosing the right social media channels for your business is similar to selecting the best fitting shoe for your foot. Much like your company’s social media needs, people have different foot shapes and sizes. There is no one-size-fits-all for advancing and promoting your services. When choosing the right social media channels for your business, consider […]

Consuming News In A Social Media World

  Let’s take a trip down memory lane for a moment, shall we? You wake up on a Sunday morning, let’s say 10 years ago. You slip on your coziest slippers, coffee in hand, and saunter out the front door en route to find the morning’s earliest delivery – the newspaper. For many, reading the […]

Mix it Up! Crafting the Perfect Social Media Cocktail

With a recipe and some creativity, you can concoct a powerful drink that’s perfect for satisfying your taste buds. But while some like cocktails that are smooth and subtle, others love stiff drinks that with a distinctive kick! What happens when you adjust your measurements and ingredients to create a flavor profile that’s uniquely your […]

How to Grow a Social Media Audience for Your Business

As social media evolves, businesses can’t afford to be left behind. It’s important to stay on the forefront of emerging trends on channels like Facebook, Instagram, and Twitter by identifying innovative strategies to boost your social media audience. By incorporating some of these key practices into the mix, your business should see an increase in […]

Facebook’s Secret Targeting Tool

When it comes to publishing, Facebook provides you a wide array of tools to make your social media presence successful. But are you taking advantage of everything Facebook has to offer? Just 12 months ago, Facebook rolled out a new feature to help companies reach their preferred audience with each post. With the Audience Optimization […]

Targeting Millennials On Social Media

  It can be tempting for brands to bombard Millennials in an avalanche of emojis and hope for the best, but this generation is a more nuanced demographic than you might expect. And as a generation with tremendous buying power, brands would be wise to learn all they can about Millennials’ social media habits. If […]

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