Are Chat Tools Worth Including In My Marketing Strategy?

From live chat to chatbots, the use of online chat features is growing exponentially. They allow businesses to take their relationship with their online audience one step further by connecting through quick and easy chat elements. Chat boxes give brands the opportunity to boost productivity and efficiency by offering assistance with tasks or questions and […]

The Starter Social Media Content Guide

Starting up social media channels for your business is the same, whether you are a well-established business or a startup. A lot of times, brands will go for nothing but the sell. Social media is a relationship.  You can’t just push messages. You need to hear out your audience to have a successful social presence.  […]

Hashtags: How Do I Use Them and How Do They Work?

Have you ever scrolled down your newsfeed and come across #photooftheday or #tbt and wondered what this means and why your friends are using these pound signs. Welcome to the world of hashtags! Many people and businesses use hashtags to make it easier for their content to be found by new audiences. Why do individuals […]

The Business of Blogs | Social Media Help Desk Episode 78

It’s Facebook versus online bullies, and Facebook is trying to score the knockout punch in this fight. This week on the Social Media Help Desk, our panel is streaming live out of Atlanta, and we’re discussing the week’s trending topics, the use of hashtags, and how you can utilize blogs to support your business. Rick […]

Creepers are No Longer Going to Creep: Instagram Removes Following Tab

Despite Halloween being around the corner, Instagram’s latest update is not so festive. Gone are the days where we could stalk users in private. Instagram has removed its Following tab in the activity feed to enhance privacy policies. If you didn’t notice, when you go to your notifications page on Instagram (the heart icon), you […]

Where Do Hashtags Belong On Social Media?

Many underestimate the power of the #hashtag.    Social media users use hashtags to either discover new content from like-minded people or to have their own content more discoverable.  For businesses, hashtags can get you in front of the right audience, increase your engagement, and build your brand as a leader in your industry.  However, […]

Are Blogs Important for My Business?

blogging

It doesn’t matter whether your business sells products or offers a service, your customers and clients need to understand what you offer and why. While your website may have product or service pages, blogs offer a deeper dive into the who, what, where, when, and why.   Blogging is an important way for your audience to […]

Here Today, Gone Tomorrow | Social Media Help Desk Episode 77

It’s the case of the missing following feed.    No, you weren’t the only one to notice that earlier this week, Instagram removed the Following Activity tab without warning, changing the way we “Instagram stalk” forever. This week on the Social Media Help Desk, we’re discussing the sudden change to Instagram along with the week’s […]

How We Get The Creative Juices Flowing At KWSM

When you search for the core values of KWSM, the first definition you will find is creative.  Creativity is the secret sauce behind so much of the magic that our team brings to our clients. Telling one client’s story as many different ways as possible wouldn’t happen without the creativity that our team members bring […]

4 Tips To Improve Your Email Newsletters

Email is an integral part of daily life. By 2022, the amount of global email users is expected to reach 4.3 billion users. That is half of the world’s population. Customers want to hear from you; so it’s important that your emails are captivating and drive action.        Implement these tactics to optimize […]

Core Values at KWSM a digital marketing agency