Celebrate World Social Media Day on June, 30th 2022 with KWSM
Although social media has had a short life, it’s safe to say that it has completely changed the way that people interact with each other all around the world today. World Social Media Day comes each year on June 30th and is a way to celebrate the importance of social media in our everyday lives. […]
Instagram Feed Refresh: What You Should Know
The recent Instagram feed refresh has been rolling out to take on rival social media channel, TikTok. This new design will impact the standard square format, increase favoritism for Instagram Reels, and launch story customizations. Here are the changes you should know that could impact your current social media marketing strategy. Instagram Feed Refresh The […]
What is New for The Google Shopping Experience?
Google Shopping + Google Marketing Live 2022 If you run e-commerce and you have products in Google Shopping, you probably look forward with anticipation each year to Google Marketing Live, where the company announces new innovations in the platform. Google recently held its big event, and we want to break down some of the […]
3 Digital Marketing Tactics to Complement Your Social Media Marketing
Social media marketing is a great way to begin to build relationships with your new customers. Platforms like Facebook and Instagram can also facilitate relationships with your current customers and continue to build loyalty. With your efforts on these channels, you’ve already got a great social media marketing strategy. Complement it with these three tactics […]
How to Choose The Right Influencers to Increase Brand Awareness
If you’re having trouble growing your social media presence, you may want to consider adding influencers to your marketing strategy. Influencers are a great way to help you get the word out and increase brand awareness. Influencer marketing is a type of social media marketing that uses endorsements, product mentions and shoutouts from individuals who have […]
How Does Social Media Marketing Help Your Business?
Social media marketing is more than just posting a selfie on Instagram. When using the right strategy, you can help your business reach out to new customers, gain insight from your current customers, and increase your overall brand exposure. Here are more benefits of social media marketing than can help your business reach your top […]
5 Essential Graphic Design Tips for Social Media
Styles and trends change by the week, whether it be shoes, clothes, or social media content. As a marketer and graphic designer, it’s crucial to stay on top of modern requisites. What’s surprising is that most graphic design tips are quite simple, such as using white space more effectively and keeping designs simple enough to […]
Brand Journalism: Finding the Heart of Your Business’s Story
Narrative journalism is becoming an increasingly more popular and important form of storytelling, and many brands are incorporating journalistic stylings into their marketing strategies. Brand journalism stands in that gap, providing both internal teams and external customers with social, emotional, and practical insights into a business’s brand. What Is the Difference Between Brand Journalism and […]
3 Key Areas That The Metaverse Will Improve
The Covid-19 Pandemic has accelerated the growth of the digital sphere. It was a rocky start (you’re on mute!), but with time, the world started to adapt to this new norm. Back in October of 2021, Mark Zuckerberg introduced Facebook’s rebrand, Meta. Meta’s focus will be to bring the Metaverse to life and connect people […]
KWSM Celebrates The First Annual “Taylor Lizura Day”
On May 23, KWSM celebrated the 6-Year Workiversary of Senior Digital Marketing Strategist Taylor Lizura, who serves as the agency’s Manager of Content, Advertising, and Training. Last year, on her 5-Year workiversary, the agency declared May 23 to forever be known as “Taylor Lizura Day” – a day where all KWSM team members can […]
