New Year, New Business Strategy
Are you looking to step-up your presence on social media this year? If so, you may want to look at putting more emphasis on Instagram. Did you know that Instagram has more than a billion active users each month? If you break it down daily, the social network has more than 500 million active users […]
Twitter and Instagram Amplify Your Ads, and Facebook Reminds Us to Get a Privacy Checkup
If you are running ads, you know you have to dial in the right combination of creative, copy, and offer to have a successful campaign. You also have to have an answer to the audience. In the news this week, Twitter and Instagram aim to amplify your ads experience while Facebook guides you through your […]
3 Ways to Avoid Using Third Party Services to Post Your Social Media Content
At KWSM, we typically suggest that you do your best to stay away from posting your social content through automation and third-party services. While it may be convenient, it could be doing you a disservice in the long run. It’s better to be live and active on your social media, and a platform such as […]
2019’s Top Twitter Trends
Whether there is an earthquake in California or Instagram has crashed (again), everyone immediately turns to Twitter to share their thoughts. This social media platform has become the go-to spot to find original memes and to talk about the world’s biggest news. Conversation is Twitter’s superpower. In a recent shareholder letter, they said that […]
KWSM Helps Coerver Coaches get the Social Media Soccer Ball Rolling
This month, President of KWSM Katie Wagner and some of our KWSM team members visited Vanguard University for The National Conference for Coerver Coaching. Coerver Coaching is the world’s number one soccer skills teaching method, with over one million players, parents, and coaches in 47 countries over the last 35 years. These coaches came from […]
Will Blogs Still Be Relevant in 2020?
With the new year around the corner, many businesses are updating their strategies to engage with their audience. One of the most common questions we’ve heard is “are blogs still worth the effort?” Consider the following reasons to keep blogging in 2020. Increase Your SEO Even if your audience only reads a portion of […]
Best Practices For Email Marketing In 2020
Every email your business sends out is meant to be opened. Just like social media, email marketing tactics that worked a few years ago may not be as successful now. The ever-evolving landscape of the digital world does not wait for anyone. As we head into a new decade, it’s important to stay relevant with […]
Instagram Updates Tools, Twitter Launches Features for Lists, and Facebook is Cracking Down on False Claims
It’s beginning to look a lot like Christmas! In the news today, we share some of the newest updates that Instagram, Facebook, and Twitter are gifting us this holiday season. Facebook Finds False Claims Faster Facebook announced that they have a new pilot program. The program will help the fact-checkers they already have. This program […]
A Holiday Tale: Stepping Outside Your Comfort Zone
How many digital marketers does it take to screw in a lightbulb? None — they’ve automated it. How many digital marketers does it take to cook Gnocchi and Eggplant? — That would be 13. The KWSM team took a break from the digital world on Friday to try something that not all of us are […]
Digital Marketing in a New Decade
We’re on the cusp of a new decade, and what better time to rethink your online marketing strategy than heading into a new year. This week on the Social Media Help Desk, our host Jeff Soto sits down with guests Alexandra Hall and Tiffany Lundberg discussing the importance of having a comprehensive social media strategy, […]
