How Starbucks Found Social Media Gold At The End Of A Frappuccino Rainbow!
Last week, Starbucks launched a new Frappuccino called the ‘Unicorn Frappe,’ and it took the world by storm. With the Instagram-worthy colors and sparkles, coffee drinkers and non coffee-drinkers alike came together on social media to show off their dazzling new drinks. This limited-time only offering became an overnight sensation and Starbucks got to savor […]
How to Engage with Different Generations on Social Media
Social media isn’t a shotgun approach, where you spray content out and hope people love it. This holds true when targeting different age demographics. It is critical to determine the habits and preferences of your target generation and develop detailed social targeting techniques. Here’s a guide to help you connect with all ages! Millennials Growing […]
Facebook Rolling Out AR Camera, Pre-Roll Ads Favored Over Out-Roll, Snapchat To Offer Full-Screen Ads | Social Media Trends
Facebook is giving artists, designers, and developers the tools they need to take their artistic expression to the next level with its latest AR camera capabilities. Meanwhile, digital marketers may need to take a second look at their marketing strategy, as a new study shines a light on the pre-roll/post-roll debate, and Snapchat launches its […]
3..2..1.. Blast Off! Launching Your Next Product On Social Media
How do you go viral? It’s a question we hear all the time from clients looking to promote their “next big thing.” Unfortunately, the answer is simple. There is no viral button you can push to suddenly blow up online. The Chewbacca Mom video and the mystery of the gold and white dress hit the […]
Top 3 Email Subject Line Pet Peeves That Needs to Stop
Have you ever gotten a text in all caps and wondered, “Why on earth is this person shouting at me?” That’s exactly how your subscribers feel when they see an all caps subject line in their inbox. Last week we uncovered the secrets to crafting a compelling subject line, but now it’s time for a […]
In A Sea Of Content, Here’s How To Spot Fake News
How many times have you read a news article online, only to find out it wasn’t true? On social media, anyone can say what they want with little to no repercussion! This can be a good thing because people are free to voice his or her opinion, but it can also lead to false information […]
3 Common Facebook Live Mistakes To Avoid
Ready, set, action! Since Facebook Live appeared on our Newsfeeds, we’ve been able to see many companies use the video feature in a variety of creative ways. From polling audiences in real-time with the use of Reactions to broadcasting the behind the scenes of an exciting company event, Facebook Live is a valuable tool to […]
Instagram Trumps Snapchat’s ‘Stories.’ Twitter Testing Support Bot, Snapchat Sharing User Location With Advertisers | Social Media Trends
In a scenario fit for a scene straight out of Game Of Thrones, Snapchat has knelt before Instagram and handed over its crown as the social media giant has taken the stories throne surpassing 200 million daily active users. Meanwhile, Twitter is taking the A.I. race to the next level, and Snapchat is giving advertisers […]
The Power of Going Viral
No, we aren’t talking about coming down with a nasty case of the chicken pox. But ‘Going Viral’ is not so dissimilar from what its name suggests. We’d even argue it is an infection of sorts – albeit without the illness and fever. When a piece of content goes viral on social media, it captures […]
Twitter Chats – Do They Really Work?
There’s a party going on in your industry on Twitter where specialists and newbies alike gather to discuss the latest trends, news, tips, and tricks in the biz. But don’t worry, this party’s not invite-only. Anyone can join in on the conversation! So what’s the big mystery? Join your first Twitter Chat and find out! […]