Mad for March Madness | Social Media Help Desk Episode 52
The whole country, including our KWSM team, has gone MAD for March Madness. This week on the Social Media Help Desk, we’re kicking things off discussing how companies just like ours can leverage the popularity of March Madness in their social content. Our host, Stephen Wagner, is then leading the discussion on Facebook ads as […]
Hop On Board the Vertical Social Media TV Train
You spot something epic; and like millions of others, you stop to pull your phone out to record it. Question: do you hold your phone vertically or horizontally? If you said vertically, you’re like many others accelerating the trend of vertical videos on social media. YouTube, IGTV, Snapchat, Facebook Watch…social media TV is on […]
How Your Website’s Load Speed Is Costing You Business
You spend dozens of hours planning your social media campaigns, your content and growing your audience in order to inspire them to invest in your brand. The problem is that no matter how strong a campaign, how perfect the content, the real key to converting sales is in the quality of your website. If […]
Understanding Facebook Messenger Ads
You have an established company, created a social media strategy and are finally ready to start running ads. You have the copy and the perfect creative to match and probably skip right over the ad placement section of ads manager. Anxious to start targeting your ads, you have probably never noticed that you had an […]
How Do I Measure The Success Of My Social Media Channels?
The question of how to measure “success” is something everyone faces. During school, it was your report card. At work, it might be how you rise through the ranks. There are fairly clear metrics in most situations, but when it comes to social media, the measure of success is far less clear. Being able to […]
A Social Media Break-Up | Social Media Help Desk Episode 47
When your boss is the internet, getting a vacation approved is harder than you might think. YouTube is looking to change that. This week on the Social Media Help Desk we’re discussing YouTube’s new “vacation mode” for creators, why your audience would want to follow your company on different channels, the social media bad habits […]
Precedent-Setting Case Rules It Illegal to Buy and Sell Followers and Likes
It’s safe to say that a lot of us have become obsessed with the number of followers and “likes” our content receives. Many users have even gone so far as to purchase fake followers and “likes” to boost their credibility. One American company went to extreme measures to fulfill their “at least 55,000” account promise […]
How To Create A Facebook Event
Facebook Events are a great way to keep your audience aware of what your business is up to. When you create an event through Facebook, you are strengthening the relationship with your audience while increasing your reach to new users as well. Event pages are not solely meant to promote circumstances that require physical […]
Breaking Your Social Media Bad Habits
Everyone has a bad habit or two, and you are likely aware of what yours are. While setting out to stop biting your nails or eating cookies before bed is worthwhile, are you paying as much attention to your social media bad habits? Those bad habits are much harder to recognize, but are absolutely making […]
