3 Tips for Success in the Ever-Changing Social Landscape

3 Tips for Success in the Ever-Changing Social Landscape

In digital marketing, having a pulse on what’s new and next is imperative to keep a leg up on the competition.    This year, almost every social media channel has undergone some sort of scrutiny – Twitter for allegations of censorship, TikTok for privacy, Facebook for unjust advertising standards – the list goes on. So, […]

How Often Should I Tweet?

How Often Should I Tweet?

Whether you’re new to social media or a seasoned veteran, you’ve probably asked yourself, “how often should I be tweeting?” It’s a common question many people ask. The truth is, it can vary. Some companies tweet five times a day, while others tweet 50 times a day. It’s all dependent on your audience and your […]

Why KWSM’s Culture is So Sweet: The Sugar Bowl

As part of our culture at KWSM: a digital marketing agency, celebrating our team members is just as important as celebrating our clients, and our work. The best way to honor our team is to have monthly celebrations for birthdays or workaversaries. This could include lunch, or an outing, or a fierce game competition. When […]

Facebook’s Latest Change is Music to Your Ears

Facebook is turning things up to 11 for both its Stories and Newsfeed by adding music.   Meanwhile, Twitter wants to take conversations even more real-time with the introduction of icebreakers.   And Snapchat continues to feel the pressure from other platforms, most importantly, Instagram.  These are some of the stories making news in social media this […]

Core Values at KWSM a digital marketing agency