How to Choose The Right  Influencers to Increase Brand Awareness

How to Choose The Right Influencers to Increase Brand Awareness

If you’re having trouble growing your social media presence, you may want to consider adding influencers to your marketing strategy. Influencers are a great way to help you get the word out and increase brand awareness. Influencer marketing is a type of social media marketing that uses endorsements, product mentions and shoutouts from individuals who have […]

5 Essential Graphic Design Tips for Social Media 

graphic design team

Styles and trends change by the week, whether it be shoes, clothes, or social media content. As a marketer and graphic designer, it’s crucial to stay on top of modern requisites. What’s surprising is that most graphic design tips are quite simple, such as using white space more effectively and keeping designs simple enough to […]

The 3 Best Networking Apps In 2022 Besides LinkedIn

networking apps

Are you looking to make your mark in the business world and start networking the right way? When asking others in the business world what the top networking platform is, most would say LinkedIn. LinkedIn is a great way for people to share their trusted business associates with others and build a community of connected […]

5 Networking Tips for Entrepreneurs

When starting your own business, networking is crucial to help you grow as it can provide you with business opportunities you might not be able to find on your own. Your network has the potential to provide you with insight into different fields, information on what potential employers look for and advice on how you […]

How to Pick a Tone for your Business 

A brand voice is what you say in your communications to your customers (think: your blogs, social media posts, newsletters, and what’s written on your website), but your brand tone is how you say it. It is something that is unique to each company in existence. It’s the main way you communicate with your customers, […]

Should My Business be on TikTok?

The most-buzzed about social media platform over the past year has been TikTok. If you’ve downloaded the app, it’s not hard to see why. The endless 60-second-or-less videos range from informative to comedic, and the more you use the app, the more the algorithm learns about your interest and serves you videos related to your […]

Take a Digital Deep-Dive with our NEW Social Media Bootcamp Webinars

Do you need to start marketing your company on social media, but aren’t sure how to get started? Or maybe you’ve been posting content, but can’t seem to get the results you want.    If you feel stuck at any stage of your social media marketing campaign, our Social Media Bootcamp webinars are for you! […]

How do I increase my business’ organic social media reach?

It’s no secret that large social media platforms like Facebook and Instagram are increasingly operating on a pay-to-play model. What this means is that your regular, non-boosted posts may see a decline in organic reach (and other key metrics like engagement and impressions for that matter).     These social media platforms are trying to encourage […]

4 Elements to Include in Every Blog Post

If you’re a business owner trying to beef up your content marketing strategy, blogging should play an integral part in your plan. Original blogging content goes beyond communicating directly to the viewer, it also increases your SEO ranking. To create strong blog posts, there are four things that you must do for every post: Write […]

How to Write an Effective Social Media Caption

A huge part of social media is the creative aspect, and when we think of “creative” we default to thinking about videos and photos. While these elements are important and should illustrate your product, service, or whatever else your brand is talking about on social media, the caption for these posts is a crucial part […]

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