Digital Marketing Helps Atlanta Businesses Adapt to State-Wide Shutdown

The COVID-19 pandemic has brought hardship to many Atlanta businesses. In an effort to stop the spread of the virus, Georgia passed a Shelter in Place order that went into effect on April 3, 2020. This legislation requires all non-essential businesses to close their doors and places new restrictions and regulations on those who are […]

KWSM Mentorship: Working Together for a Bigger Purpose

At KWSM, our clients’ needs always come first and we want to make sure they know upfront what we think they need to succeed. This transparency is an important value our agency stands behind and was the genesis behind a recent project for the KWSM Mentorship Program.    For this mentorship project, I was paired […]

Keeping Your Business Afloat During the Uncertainty of Coronavirus

As a marketing agency, we see first hand with our clients how a pandemic like COVID-19 can turn businesses in all industries upside down. In these uncertain times, it’s crucial to understand the best practices for keeping your business strong and healthy.   Here are 3 tips to help your business get through the coronavirus […]

KWSM Vegas Moves to the Arts District Downtown

There’s a lot to be excited about in the city of Las Vegas. A new football team (Go Raiders!), an up-and-coming arts district with murals and designs on display for everyone to enjoy, and the new KWSM office located just around the corner.   We welcomed the start of 2020 with some significant changes in […]

When Should My Business Send a Press Release?

A hand holding a paper airplane, ready to let it fly just like a well-timed press release

Is your organization considering entering the world of public relations? If you’re trying to reach an audience outside your usual sphere of influence, or simply trying to spread company news quickly, a press release may be the answer you’re looking for.  Press releases make up a significant portion of PR and help disperse specific information […]

KWSM Helps Coerver Coaches get the Social Media Soccer Ball Rolling

This month, President of KWSM Katie Wagner and some of our KWSM team members visited Vanguard University for The National Conference for Coerver Coaching. Coerver Coaching is the world’s number one soccer skills teaching method, with over one million players, parents, and coaches in 47 countries over the last 35 years. These coaches came from […]

Best Practices For Email Marketing In 2020

Every email your business sends out is meant to be opened. Just like social media, email marketing tactics that worked a few years ago may not be as successful now.  The ever-evolving landscape of the digital world does not wait for anyone. As we head into a new decade, it’s important to stay relevant with […]

A Holiday Tale: Stepping Outside Your Comfort Zone

How many digital marketers does it take to screw in a lightbulb? None — they’ve automated it. How many digital marketers does it take to cook Gnocchi and Eggplant? — That would be 13. The KWSM team took a break from the digital world on Friday to try something that not all of us are […]

Core Values at KWSM a digital marketing agency