Team-Building Strategies for Remote Workers

As COVID-19 quickly changed the workplace to a work-from-home environment, team building has become a challenge mounted against remote teams. Whether your team was well-connected before quarantine started or not, connections between coworkers are essential to employees’ happiness and drive at work.    At KWSM, we have strong leadership that communicates commitment and passion for […]

Crafting a Social Media Policy that Protects – and Promotes – Your Company

In today’s digital age, companies are faced with a dilemma. You want to use social media to promote your business, but you’re wary of letting employees post on the channels. Indeed, social media can be a double-edged sword. Business owners need to understand both the power – and the risk – involved. Your employees are […]

Learning How To Test Your Audience Is A Necessary Social Media Skill

Learning How To Test Your Audience Is A Necessary Social Media Skill

If you’re investing money, and you find an investment that is low-risk, high-reward, you’d take an interest. If $5 can get you $50, chances are you take that chance. Social media is exactly that low-risk, high-reward investment that you would leap at in any other medium. The biggest advantage to that is your ability to […]

Facebook Lookalike Audiences Increasing Sales Growth by 50%+

Businesses are capitalizing on their existing customer base to increase their sales revenues, and they are succeeding in a big way. It’s one of the social media stories in the news this week. New Twitter “Threads” Creating Longer Form Content To support longer form content since Twitter doubled its character limit to 280, the platform […]

KWSM Gives Back

The holidays are in full swing, and for many, this can be a chaotic time. That’s why it’s especially important to take a step back from the holiday madness and remember what’s important – it’s the season of giving, after all! At KWSM, we do that by giving back to the community. For the second […]

How To Create A Unique Holiday Vibe For Your Brand

How To Create A Unique Holiday Vibe For Your Brand

Although the holidays are a season of togetherness, it’s okay for your brand to strike out on its own path. With everyone re-decorating their websites and social content to look more festive, you’ll want to do everything you can to stand out in the crowd. If Rudolph the Red Nosed Reindeer can do it, so […]

The Social Media Trends To Prepare For In 2018

The Social Media Trends To Prepare For In 2018

  It’s December, and that means it’s time to start thinking about how you’re going to handle 2018. It might seem daunting, but having an idea of the trends rolling into 2018 will make you far more effective than trying to respond to the landscape as it changes.   There are a handful of strategies […]

Local Business to Get Customer Sales Boost with Newest Facebook App

Local businesses are often forgotten on large-scale social media platforms. However, Facebook is focusing a new app on them designed to generate more customers walking through their doors. It’s one of the social media stories in the news this week. Google is Adding Celebrity Videos to Make Search Results “Fun” In a way to make […]

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