The True Value of Transparency

When you board a plane, train, or automobile, you trust the person at the controls to get you safely to your destination. When you join a company, you expect your boss to do the same. It’s not often that the ‘captain’ trusts you to help plan the journey. When we starting working at KWSM, we […]

Don’t Rely on Luck With Your St. Patrick’s Day Social Media Campaigns

Businesses aren’t just capitalizing on March Madness this spring; they also are seeing green with their social media efforts around Saint Patrick’s Day. There is a lot of competition, and taking advantage of holiday promotion and content is key to standing out. Content Now is the perfect time to develop a schedule to help build […]

Will Instagram Soon Become ‘Pinstagram?’

LinkedIn’s trending topics keep its audience engaged, Facebook takes big steps to earn back our trust, and Instagram may become the new Pinterest. These new features on each of these platforms are some of the biggest game changers in the news of social media this week.   Instagram is Ripping a Page from Pinterest’s Book […]

#Hashtag Best Practices

You don’t have to be a social media expert to know what a hashtag is. Do you know how to use them properly in order to maximize the reach on your content? If you don’t know what a hashtag is, it’s a type of metadata tag used on social platforms allowing users to apply dynamic, […]

Best Practices For Your Brand’s Twitter Account

In the modern age of quick gratification and instant news, Twitter has been a dominating platform. If Twitter is the right channel for your brand, it can be an incredibly useful tool to connect with your audience in a more relaxed and timely manner.   Twitter is all about talking about the hottest trending information […]

Video is the Best Play… But Don’t Get Thrown Out Of The Game

LinkedIn Live is creating early success for entrepreneurs, Instagram tries to cope with the poor performance of IGTV, Google+ says goodbye, and YouTube is bringing out the umpires and throwing people out of the game. One thing is sure: the value of video is rising on social media and it’s making news this week.   […]

How Do I Measure The Success Of My Social Media Channels?

measuring your success on twitter, facebook, and linkedin

The question of how to measure “success” is something everyone faces. During school, it was your report card. At work, it might be how you rise through the ranks. There are fairly clear metrics in most situations, but when it comes to social media, the measure of success is far less clear. Being able to […]

A Social Media Break-Up | Social Media Help Desk Episode 47

When your boss is the internet, getting a vacation approved is harder than you might think. YouTube is looking to change that. This week on the Social Media Help Desk we’re discussing YouTube’s new “vacation mode” for creators, why your audience would want to follow your company on different channels, the social media bad habits […]

Precedent-Setting Case Rules It Illegal to Buy and Sell Followers and Likes

security, camera, personal violation,

It’s safe to say that a lot of us have become obsessed with the number of followers and “likes” our content receives.  Many users have even gone so far as to purchase fake followers and “likes” to boost their credibility. One American company went to extreme measures to fulfill their “at least 55,000” account promise […]

How To Create A Facebook Event

Facebook Events are a great way to keep your audience aware of what your business is up to. When you create an event through Facebook, you are strengthening the relationship with your audience while increasing your reach to new users as well.   Event pages are not solely meant to promote circumstances that require physical […]

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