The Importance of a Strong Brand on Social Media

Let me start off with this: I am not a branding expert.  However, because of the nature of our business, we delve deeper to understand the brand of the companies we work with.  We have worked with companies that have strong, established brands and we have worked with companies that have poor or undeveloped brands.  […]

Facebook Tweaks its Algorithm

The world of social media is always renewing itself in some way or another. With frequent updates and resurfacing content, it can be hard to keep up with on a daily basis.  It’s important to stay informed of the current issues and trends so that your social media presence stays relevant. Using social media is one […]

Creating New Content for Your Social Media Channels

Don’t stress, you’ll never run out of new content to create for your social media channels! Be patient and give yourself plenty of time to be creative! Want to see more of our Tip of the Day Videos?  Please subscribe to our channel on YouTube!     Photo Credit: @signaturecoffee

Yelp’s Layout Gets a Lift

If you’ve visited Yelp recently, you may have noticed the new and improved site layout. The new design makes it much easier to search for local businesses and also helps to paint a more accurate picture of a particular business establishment. To highlight the newest features, I will use Native Foods Café, a popular causal […]

LinkedIn Tells You More About Who’s Viewing Your Profile

LinkedIn recently revamped the “who’s viewed your profile” section of the channel providing users with a lot more information about who has been viewing their profiles. The new feature allows users to access visual analytics and interactive insights designed to provide users with more ways to manage their professional identities – as well as be […]

Who Posted That? Facebook Now Shows You

Facebook recently released a feature for company pages that allow you to see which admin posted each post. For example, let’s say you own a business and have a Facebook business page, of which you are an admin.  You also have 10 employees, and you have decided to make each of them admins on the […]

YouTube Revamps its Layout Design

The world of social media is always renewing itself in some way or another. With frequent updates and resurfacing content, it can be hard to keep up with on a daily basis.  It’s important to stay informed of the current issues and trends so that your social media presence stays relevant. Using social media is one […]

How to Not Waste Time on Social Media

Investing 15 minutes a day may be all you need to produce great results from your social media channels! Want to see more of our Tip of the Day Videos?  Please subscribe to our channel on YouTube!     Photo Credit: @tessiepantz

How to Use Popular Hashtags for Your Business Accounts

We’re likely all familiar by now with the ever-popular hashtags of #ThrowbackThursday, #FollowFriday, and #TipTuesday, but you may be wondering how can you leverage these trends on your business channels. Posting with these hashtags is not only possible, but it is an excellent way to stay current and engage with your followers in an arena […]

Best Practices for Businesses on YouTube

Did you know that more than 6 billion hours of video are watched each month on YouTube? That’s almost an hour for every person on Earth. It is safe to say that YouTube is where your business’ audience is at in any industry. Video content can be a key component to your overall social media […]

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