OYO Fitness was launching a new product into the marketplace. They needed effective social ad campaigns across multiple channels that would drive potential backers to their Kickstarter crowdfunding page. We created an advertising strategy to generate interest and sales, producing and managing ads on Facebook, Twitter and LinkedIn. The Kickstarter project was fully funded within days, raising the money they needed to launch their product. The campaign became one of the most successful Kickstarter projects of all-time, and the second highest backed fitness project on the crowdfunding platform.