Is your online presence designed to attract and capture the leads you need for your brand to succeed? Strategic content marketing can make your answer a resounding “yes.” Read the posts below to find out how content marketing can benefit your business.
If there’s one piece of advice that I could give business owners regarding social media, it is to not be discouraged. When you first start
As with any sort of social interaction there are do’s and don’ts. There is a right way and a wrong way. There is formal and
Everyone wants to get their content found on social media. We go through rigorous and tedious processes to use SEO to help optimize our websites,
Reaching a targeted or selected audience for your brand or product is crucial! Facebook, Twitter, Pinterest and LinkedIn have been in the hot seat for
When I made the leap from journalism to marketing, I got a lot of wisecracks from my newsroom colleagues. ‘Oh, you’ve crossed over to the
Yesterday I attended a valuable Pinterest webinar hosted by Melanie Duncan (if you missed it, you can watch a reply of the webinar here). Pinterest is the third
Social media has blossomed from its early origins of sites like Xanga and Myspace to a more relevant marketing phenomenon. Businesses and marketers have endless
Katie sent us all a great article from the Content Marketing Institute that talks about the importance of brand consistency across social media. Like products,
Do you recycle, reduce and reuse? Earth Day may have been last week, but that doesn’t mean that you shouldn’t be constantly incorporating these concepts
If you’re new to using social media for your business, it can admittedly be overwhelming. I have friends, long time college veterans of Facebook, who
