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Everything You Need To Know About Creating a Digital Marketing Strategy
What is a digital marketing strategy? Do you even need one? How do you create a digital marketing strategy, and what should be in it?
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Recent Case Studies
Case Study: Lead Generation Marketing Strategy for Medical Device Sales
For specialized products, like medical devices, generating leads from the right audience poses unique challenges. A lead generation marketing strategy, bridging the gap between businesses and potential customers in the
Case Study: How a Website Redesign Launched a New Brand
In the face of adversity, many businesses not only survived but thrived through the pandemic. Among these success stories were San Diego Family Mediation and Orange County Family Mediation, sister
Web Design Agency Case Study: Creating a Website That Converts
Unlocking the potential of your website goes beyond just aesthetics; it’s about creating a digital handshake that welcomes and guides your customers toward making that decisive click. In this case
Case Study: Using an Employer Branding Strategy To Attract New Talent
As a pioneering semiconductor manufacturer in Germany, our client was looking to cultivate a strong global presence but found it challenging to compete against US-based big tech companies in talent
Inside KWSM
KWSM Pursues Greater Understanding of Team Member Work Traits
Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this
Making Agency Operations More Efficient | KWSM Mentorship Program
Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up
KWSM Leadership Program: Discovering the Leader Within
The KWSM Leadership Program is a 12-week course designed to help team members discover the leaders we can all learn to be. CEO Katie Wagner guides a group of like-minded
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Latest Posts
It’s Okay To Be Picky: How To Choose Brand Ambassadors
We all have certain preferences and we all, naturally, gravitate towards what we love. What works for one person may not work for another, and that’s more than okay. The more
The Secret Gold Mine of SEO Ranking: LSI Keywords
SEO is an integral part of any digital marketing strategy. There are an incredible amount of factors that will affect where you rank, and it’s a rat race to keep
5 Ways Your Business Can Develop Effective Video Content for Social Media
It’s no secret that video is everywhere. With a quick scroll through your Facebook and Instagram feeds, you most likely watch at least one video a day thanks to one
How To Improve Your LinkedIn Profile In Under 10 Minutes
Keeping your LinkedIn profile updated and in tip-top shape is key. But it doesn’t have to take all day to do so! In fact, a few minutes and some minor
The Right Approach to Sourcing Photos on Instagram for Your Content
You can’t believe everything you see or hear on the Internet. We’ve heard this time and time again, but it’s so true, and that includes social media. People are becoming
Tap Into Your Audience: How Brand Advocates Can Grow Your Business
In a world of screens and apps, we have to remember to fight the good fight for authentic connection. It can be easy to see people as numbers and Instagram
The Underutilized Social Media Channel to Add to your Arsenal
Social media for business is the smartest route you could take when marketing your product or service. With so many options and platforms to choose from, it’s easy to get
3 Common Grammar Mistakes Your Business Should Stop Making on Social Media
Great social media content creation includes a number of components. From vibrant imagery to a powerful message that encourages your target audience to take action, it’s easy for your business