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Everything You Need To Know About Creating a Digital Marketing Strategy
What is a digital marketing strategy? Do you even need one? How do you create a digital marketing strategy, and what should be in it?
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Recent Case Studies
Case Study: Lead Generation Marketing Strategy for Medical Device Sales
For specialized products, like medical devices, generating leads from the right audience poses unique challenges. A lead generation marketing strategy, bridging the gap between businesses and potential customers in the
Case Study: How a Website Redesign Launched a New Brand
In the face of adversity, many businesses not only survived but thrived through the pandemic. Among these success stories were San Diego Family Mediation and Orange County Family Mediation, sister
Web Design Agency Case Study: Creating a Website That Converts
Unlocking the potential of your website goes beyond just aesthetics; it’s about creating a digital handshake that welcomes and guides your customers toward making that decisive click. In this case
Case Study: Using an Employer Branding Strategy To Attract New Talent
As a pioneering semiconductor manufacturer in Germany, our client was looking to cultivate a strong global presence but found it challenging to compete against US-based big tech companies in talent
Inside KWSM
KWSM Pursues Greater Understanding of Team Member Work Traits
Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this
Making Agency Operations More Efficient | KWSM Mentorship Program
Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up
KWSM Leadership Program: Discovering the Leader Within
The KWSM Leadership Program is a 12-week course designed to help team members discover the leaders we can all learn to be. CEO Katie Wagner guides a group of like-minded
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Latest Posts
Exclusive Access: 3 Ways to Grow Your Mailing List
The act of joining a group or club is a relatively easy task. The hard part is deciding what’s worth devoting your time to. Naturally, people want to choose things
How to Commemorate a Tragedy on Social Media
Twitter, Facebook, and Instagram didn’t exist 16 years ago. But the events that transpired on September 11th, 2001 are remembered every year through images from those who reflect that fateful
Hurricane Harvey: A Social Media Storm
Social media proved itself to be a powerful lifeline in the wake of Hurricane Harvey. While social media has played a large role in emergency situations before, Harvey marks the
What’s In an Algorithm?
Long gone are the days when social media posts arrived in chronological order. In 2009, Facebook made its biggest update, listing posts and photos in order of popularity, rather than
The 5 People You Meet on Social Media
If you didn’t read The Five People You Meet in Heaven, here is an overview. The protagonist dies (spoiler alert) and goes to heaven where he meets five people from
Facebook Rolls Out The Red Carpet For New ‘Watch’ Video Hub
Netflix? Amazon Prime Video? According to Facebook, they are all just old news! The social juggernaut is gearing up to release its highly anticipated new video hub ‘Watch.’ Meanwhile, Instagram
Stop Making This Major Email Marketing Mistake!
One of the biggest mistakes you can make when diving into the email marketing ocean is not putting effort into building a quality email list. It seems so obvious, right?
Secrets for Success on the “New” Facebook
Gotcha. There is no “new” Facebook. It’s still the same platform you know and love. What’s really new is the way you use it. Like, comment, share, it’s all the